01 — Service
Custom-built.
Because off-the-shelf rarely fits your edge cases.
The off-the-shelf trap
The failure mode for most mobile and product projects is the platform that covers eighty percent of the requirement. The remaining twenty percent takes a hundred and twenty percent of what a custom build would have cost, and at the end you still do not own it.
The other common failure is scope creep without a change management process. The project that was scoped at one size delivers at two or three, and nobody is quite sure when or why it grew. The final invoice is a surprise to everyone, including sometimes the agency.
We built our own products — Rating Radar, My Cookies, Web Wizard — because we believe the only way to understand what it takes to ship something is to do it yourself. We know what a scope change actually costs because we live with them too.
Product built the way we would build our own
Scope before commit
We define the requirement carefully before we agree to build it. If a platform or framework already solves the problem well, we say so and recommend it. If it does not, we build.
Scope changes are a conversation
Every change in scope is discussed before work starts. Not in a change request after the code is written. Our product Outlays was built because we believe budget surprises are a process failure, not an inevitability.
Full product ownership
We have shipped products that are live and generating revenue. We approach client work the same way — what needs to be true for this to succeed in the market, not just at launch.
No juniors on your product
The engineers who build your product are the same engineers who built ours. Senior-only engagements, every time.
Why trust us with this
- We ship our own products — Rating Radar, My Cookies, Web Wizard — and live with the consequences
- Zero surprise invoices — scope changes are documented and agreed before they happen
- Custom build track record across mobile, web, and embedded product contexts
- Small team means every engineer knows the full system, not just their ticket
Have a product that needs building?
Tell us what it needs to do and what it needs to survive. We will scope it honestly.
Start a conversation